“Our new logo was inspired by my father’s training. The new mark is an adaptation of caffeine’s chemical formula and pays homage not only to his background but also to the hard work my parents invested to create ‘the perfect cup.’”
“We set out to refresh our brand image to be reflective of Alakef’s heritage and also to state that our reason for being is our customers, those who have been with us for nearly 30 years and those we will be privileged to serve in the future. While working to create our new tagline, we kept coming back to our family, friends, and supporters. Every decision Alakef has made – and those we will continue to make as our company grows – will always keep the coffee drinker top-of-mind as they make our brewing possible.”
– Alyza Bohbot, owner of Alakef Coffee
