“Our new logo was inspired by my father’s training. The new mark is an adaptation of caffeine’s chemical formula and pays homage not only to his background but also to the hard work my parents invested to create ‘the perfect cup.’”
“We set out to refresh our brand image to be reflective of Alakef’s heritage and also to state that our reason for being is our customers, those who have been with us for nearly 30 years and those we will be privileged to serve in the future. While working to create our new tagline, we kept coming back to our family, friends, and supporters. Every decision Alakef has made – and those we will continue to make as our company grows – will always keep the coffee drinker top-of-mind as they make our brewing possible.”
– Alyza Bohbot, owner of Alakef Coffee
OUR WHY IS YOU
When we sat down to come up with a new motto for Alakef, we kept coming back to you. Our family, friends, and supporters have been the reason why we set out to roast almost 30 years ago. Every decision made with Alakef has always kept you – the coffee drinker – in mind. This being said, we wanted to show our appreciation for the people that make our brewing possible.